Product Direction
Turn broad product goals into flows and decisions the team could actually build.
Fintech Product System
Make the complicated thing feel inevitable.
At Sylq, I shaped a full product experience across mobile, web, and e-commerce — turning financial complexity into something people could understand, trust, and use.
- role
- lead product designer
- scope
- strategy, product design, visual system
- surfaces
- mobile, web, e-commerce
- period
- October 2022 — March 2025
01 / The Situation
One product, many moments of trust.
Sylq lived across more than one interface. A user could discover the product on the web, make a decision in the app, and return to e-commerce when money or action was involved. Each surface had its own pressure, but they all needed to feel like the same product.
The design challenge was not adding more polish. It was reducing the number of moments where the product made people stop and wonder what happened next.
02 / The Product Bet
Coherence became a feature.
I worked across strategy and execution: defining the experience, clarifying the hierarchy, and carrying the decisions into the details that make a financial product feel dependable.
The visual system had to work just as hard as the interaction model. Typography, spacing, states, and language became a shared grammar instead of a collection of one-off screens.
03 / What I Owned
Cross-Surface Systems
Keep mobile, web, and commerce aligned without forcing every surface into the same shape.
Design Execution
Stay close to the implementation so the important details survived contact with the real product.
04 / Outcome
A product that could scale its language.
Sylq gave me the chance to work as a lead product designer across the whole experience — not only shaping individual screens, but making the product feel legible and intentional wherever people met it.