Festival Platform

A festival guide that keeps working when the network doesn’t.

Festivawl gives festival-goers one offline home for schedules and favourites, while organisers get the tools to publish lineups and send updates from anywhere.

role
founder / product designer
team
Clau Marin + Cipri, full-stack developer
scope
strategy, research, product and brand design
launched
March 2024

01 / The Situation

Two audiences, one stressful environment.

Festival-goers need the timetable exactly when mobile networks are at their worst. They want to save artists, find the right stage and hear about changes without installing a different app for every event.

Organisers have the opposite problem: schedules move until the last minute, but building and maintaining a dedicated app is expensive. They need a dependable publishing tool without becoming a software company.

Festivawl mobile experience for festival-goers and organisers

02 / The Product Bet

Design for the moment the connection disappears.

We made the attendee experience offline-first. The calendar, saved artists and essential festival information remain available when thousands of phones compete for the same signal near the main stage.

The calendar borrows a familiar mental model from iCalendar and Google Calendar, then adapts it for festivals with many simultaneous stages. Stages containing favourited artists move forward, and people can hide the rest when the full schedule becomes noise.

Festivawl mobile admin interface
Festivawl festival schedule interface

03 / For Organisers

A dashboard in their pocket.

For the MVP, we deliberately built administration into the mobile app instead of starting with a larger web dashboard. An organiser can change a set time or send a notification while moving through the venue—not after they return to a laptop.

Six festival founders used the admin panel to publish their own lineups without tutorials. I used the same interface to add more than 60 festivals, which made every rough edge impossible to ignore.

Festivawl web administration and notifications dashboard

04 / Learning in Production

Small behaviours became product rules.

01

Short sets still need to be saved

Performances under 30 minutes were too small to show the favourite icon. We increased their minimum height and added hold-to-favourite with haptic confirmation.

02

A lineup is also a poster

Organisers needed control over visual hierarchy, not only artist order. We added optional headliner artwork and a mode without headliners so each festival could preserve its identity.

03

Not everything on a schedule is an artist

Hot-air balloon rides and workshops belonged in the calendar but not the lineup. A simple activity type separated those two publishing rules.

05 / Outcome

60Festivals listed
5,334Downloads
2,384Registered accounts
4.7App rating

The clearest result was not a screen. It was watching organisers use the product without explanation and seeing attendees rely on it in the least reliable conditions.